5 Trends Influencing the Hotel Management Industry in 2021
The future of the hotel as well as hospitality industries is a trending topic and is one the paths to success. In simple terms, hotel and hospitality industry trends usually look at new technology, new consumer behaviour and the new business theories that are powered mainly by the former two factors.
Of course, a lot might change in the next five to 10 years within the hotel industry, but the core values of hospitality do not deviate. In fact, they will perhaps become even more significant.
The hotel industry is varied and involves everything from hotels to other accommodation types, such as restaurants, bars, travel agents as well as tour operators. Adapting to the latest contemporary hotel management industry trends in response to the changing behaviour of customers, due to the corona pandemic, is essential. Still, most of the trends are appeared out of more general changes in consumer behaviour.
Mentioned below are the top 5 trends influencing the general hotel management trends, along with trends that came as a reaction to the coronavirus pandemic and related changes in customer behaviour.
Safety & Hygiene
There are a wide range of hospitality trends that can be largely defined as being related to safety and hygiene and these have become especially important with the emergence of COVID-19, as the world is adjusting to the virus. It is very important that these concepts are a priority for hotels, restaurants, bars as well as cafes.
Preventive measures here might involve the provision of temperature check, hand sanitizers, increased cleaning of areas where customers will be, implementing policies related to wearing masks or other shielding equipment, and maintaining social distancing rules are appreciated. If there are any hotel specific rules, then they need to be made clear ahead of time and need to be enforced to make people feel safe.
Mobile Check-In Service
Principally associated with hotels and other forms of accommodation, providing a mobile check-in service is one of the most convenient hospitality trends for reducing the need for human-to-human contact and this is an extremely important concept within the context of the COVID-19 pandemic and the associated efforts to control the spread of the virus.
That being said, even in more regular times, mobile check-ins can allow customers to profit from self-service as well as will make the arrivals part of the customer experience much convenient and faster. In order for this to be successful, you must need to provide customers with access to an app or a link can be included on your website and QR codes can be provided on business literature.
Must Read: Everything about Hotel Management — Eligibility, Fees, Syllabus
Voice Search & Voice Control
The usage of voice search is becoming gradually common among customers searching for and booking hotels and restaurants; therefore, you need to respond to this change in behaviour and make a clear attempt in order to capture these customers. This means structuring your website content clearly, so that it features appropriately in the voice search results.
Moreover, voice control can also be used to control gadgets and devices within hotel rooms in order to enhance the guest experience. For instance, smart speakers can offer guests with answers to queries and can also respond to voice requests to turn on lights and devices within the room.
Smart Hotels
A smart hotel, in simple terms, is one that makes use of internet-enabled devices, which are proficient in sending data to each other. Smart hotel designs are tied in with the concept of the Internet and have emerged as a more popular concept since smart speakers and smart hubs became popular consumers.
Integrating the Internet of Things (IoT) into a property is something that fascinates guests. It provides them with a higher level of convenience, proficiency, as well as a sense of luxury. People are starting to incorporate tech like this in their own houses so the demand for it in hotels is sure to rise.
Healthy and Organic Food & Drinks
A significant section of the hospitality industry in the past was made up of fast-food restaurants as well as bars selling sugary alcoholic drinks. Nevertheless, there has been something of a cultural shift, with individuals becoming more aware of the things they are putting in their bodies, which has led to healthy food and drinks trend.
For restaurants and bars, this has intended re-vamping menus with healthier options, including gluten-free, dairy-free, low fat, vegetarian, vegan and organic options. However, the trend for healthy food and drinks extends to hotels and catering services, with healthier room service options, as well as healthier drinks sold in bars.
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